E-Mail Marketing for Pieroth (former Bacchus)

Pieroth is a company of WIV Wein International. For 30 years, Pieroth has advised their clients throughout Germany in the art of wine experiences such as at-home wine tastings. The company’s success with direct distribution is now sustained online.

The Goal

Pieroth Deutschland GmbH (Pieroth Germany GmbH) has settled on the goal of extending success in direct distribution by growing online channels. E-Mail-Marketing plays a central role as a channel for new clients and stock.


The Tasks

  • Design of the E-Mail Marketing Campaign
  • Image research, processing, and compilation
  • Creation of the newsletter
  • Consistent content and technical advancement of the e-mail campaign and newsletter


The Solution

The e-mail marketing campaign makes it possible for Pieroth to have direct access to the inboxes of clients and potential customers. 2HM Business Services shapes the newsletter in accordance with corporate design. Brand and theme specific content will be naturally incorporated into the newsletter layout in order to guarantee a consistent look. Furthermore, segment-specific content will be individually controlled for client club members in the newsletter.

2HM Business Services puts out the newsletter with much creativity and care for conversion optimisation. The arrangement of image research, processing, and compilation creates a coherent image and text field to preserve the high-quality Pieroth brand. The campaigns will be placed into the delivery system at the disposal of a responsive template. This ensures a good user-experience on all devices.

With new conceptional, creative, and thematic ideas, our team supports the constant advancement of the templates and newsletter. Through correct use of the channels, e-mail marketing constitutes a driving force for further sales growth.

Learn more about our services in the sector E-Mail-Marketing.

Focal Point

Consulting & Concept
Digitale Medien

Customer Journey