Development and operation of the digital Hearing Aid Platform for consumers
The federation of the hearing aid industry is the representative of the 13 hearing aid manufacturers active on the market.
The platform should close the information gap of potential hearing aid wearers and their influencers on the way to buy a hearing device as well as convey further information to hearing-aid wearers about the topic of hearing devices and good hearing.
- Strategic consulting for digital marketing
- Definition of the target group and conduction for communication
- Content, functional, structural, and technical conception
- Construction of a lead-generation process for acousticians
- Execution of the corporate design for the portal including logo development
- Visual Conception & Screen Design
- Technical execution and implementation
- Continuous digital consultation and execution of operations
Ihr-Hörgerät.de offers need-oriented articles and messages for different target groups and informs the final customers neutrally, currently, and comprehensively. The texts are search engine optimized and will be continuously further developed for security. The content and functions, like a digital hearing-aid consultation, offer the user additional value and transfer them to affiliated acousticians.