2HM Business Services wins Silver twice at the Lovie Awards 2026
With L1VE, a Commercial Operating System for live entertainment, 2HM convinces the European digital jury
At the 16th Annual Lovie Awards, the project L1VE submitted by 2HM was awarded Silver twice: in “Apps, Immersive & Games – Consumer Apps – Entertainment, Sports & Events” and in “Apps, Immersive & Games – Immersive Experiences – Entertainment, Sports & Music”. No Gold was awarded in either category, making Silver the highest distinction in each. 2HM developed the platform as a strategic and technological partner together with L1VE GmbH. After L1VE reached the finals in both categories in September, the winners were announced on 9 November 2026. One thing is certain: L1VE is among Europe's award-winning digital projects of 2026.
What are the Lovie Awards?
The Lovie Awards are the European benchmark of the Webby Awards for digital excellence. They honour websites, apps, campaigns, videos, podcasts as well as AI and innovation projects. In 2026 they took place for the 16th time, with around 1,000 entries from more than 35 countries.
The winners are decided by the International Academy of Digital Arts & Sciences (IADAS). Its members include executives from companies such as Lufthansa, Jellyfish and VCCP. Alongside 2HM, the 2026 winners include Google as Brand of the Year, CNN as European Publisher of the Year, Serviceplan as Agency of the Year and Booking.com.
“Winning Silver twice at Europe's leading award for digital excellence is a great confirmation of our work. With L1VE we have shown what emerges when strategy, technology, customer experience and new digital business models are conceived together from the very beginning. We share this award with the entire L1VE team and thank them for the collaboration”, says Christian Burst, founder of 2HM.
Which project did 2HM win with?
2HM submitted the project L1VE. L1VE creates a new category in live entertainment: fully immersive 14K 3D 360° live experiences for sports and music, streamed directly to VR headsets. Users experience the action as if they were there in person.
L1VE had developed the recording technology itself. What was missing was the commercial infrastructure to turn it into a business. Because no other provider offers such live experiences, there was no template for it. 2HM built this infrastructure, following the principle: where there was no blueprint, we developed one.
What did 2HM develop for L1VE?
2HM implemented a seamless, highly scalable end-to-end system that unites booking, payment, streaming, access rights and licence management on one platform:
- L1VE portal: B2C event portal for ticket purchase, payment and live streaming
- Digital rights management: legally secure management of access rights and licences
- AWS streaming infrastructure: high-performance live transmission in up to 14K
- VR applications: cross-platform, with intuitive user guidance
- CRM for D2C and B2B: structured processes for marketing, sales and customer service
All processes are interlinked end to end, from booking and payment through rights verification and streaming to monitoring and user management. The platform has already proven itself under real conditions: in June 2026, L1VE broadcast the ATP 250 BOSS OPEN in Stuttgart as a fully immersive live experience.
What the award demonstrates
Two Silver awards at the Lovie Awards confirm the 2HM approach: an innovation only becomes a business when strategy, technology and processes are created as one shared architecture. L1VE shows how a content technology becomes a functioning business model with scalable infrastructure.
