Showcase: Ihr-Hörgerät.de as Web Portal and SEO Project
A successful client project in detail
A successful client project in detail: How a web portal became visible and successful through integrated SEO and user-centered design.
With this project, we are winners of the German Agency Award 2022!
According to the current EuroTrak hearing study 2022, 11% of Germans report having hearing loss. Only 81% of them visit an ENT doctor and only 41% compensate for their hearing loss with a hearing aid. Many people still believe that hearing aids are large, uncomfortable and expensive. Furthermore, they are often not sufficiently informed about the health consequences of untreated hearing loss.
The project goal
The project's goal was to close the information gap for potential hearing aid wearers and their influencers on the path to purchasing a hearing aid through the development and operation of a digital hearing aid platform, and to accompany hearing aid wearers with in-depth information on hearing and hearing aids. The platform should educate, inform and activate. The portal should not be commercially oriented, but inform neutrally and independently.
Our solution
The solution is the information and service portal Ihr-Hörgerät.de.
Today, Ihr-Hörgerät.de is Germany's leading portal on hearing and hearing aids. The objectives were achieved earlier than expected and currently stand at over 40,000 users per month with high time spent on the platform. The monthly user growth is over 5%. In Google search, Ihr-Hörgerät.de ranks in the top positions for over 50 top keywords. More than 4,500 hearing acousticians and hearing implant centers have registered for the acoustician search.
Top features at a glance
- Hearing aid consultation: A simple process with questions about the user's daily hearing situation. Users are guided directly to an acoustician.
- Online hearing tests: A hearing test for early detection of hearing disorders. Users receive an evaluation and action recommendation at the end.
- Acoustician & ENT doctor search: One of the largest databases for hearing acousticians and ENT doctors in Germany with over 4,500 registrations.
- Service chatbot: An AI-based chatbot informs users about hearing and hearing aids.
- Premium content: SEO-optimized online articles with neutral information and current editorial news.
- Manufacturer comparison: Broad overview of different hearing aid providers, brands, products and models.
- Premium portal: Premium membership for hearing acousticians with improved visibility and online appointment booking.
