Expertenforum
Kuratierte Fachbeiträge zu Marketing, Vertrieb, CRM und KI – praxisnah, strategisch fundiert und direkt anwendbar für nachhaltiges Wachstum.
AI-Powered Content Production & Distribution
How multi-channel marketing becomes efficiently scalable through AI-powered content production — from creation to cross-channel distribution.
Platform over Tools: Integrated Systems for Growth
Why integrated platforms determine AI success and sustainable growth — and how companies successfully manage the platform shift.
BUILD | GROW | SCALE: Why Growth Needs a System
Sustainable growth doesn't come from individual measures, but from an integrated system of strategy, technology and excellence.
GEO over SEO: Visibility in AI Systems
Generative Engine Optimization (GEO) is becoming the new standard — when AI decides who is visible, new strategies are needed.
2HM ExpertenCheck: Marketing, Sales & CRM Under Review
We put your marketing, CRM and sales under review — with clear positioning, optimization potential and a concrete roadmap.
BFSG Checker: Is Your Website Accessible?
The Accessibility Strengthening Act sets new requirements. Check now whether your website is BFSG-compliant.
AI Deployment in Mid-Market: Practical Solutions
How mid-market companies successfully deploy AI in marketing, sales and CRM — with concrete application examples and action recommendations.
Conversational AI: Chat-Based Communication with AI
How you can revolutionize your marketing, sales and CRM with chat-based communication and artificial intelligence.
Online Marketing Strategy: Conception & Implementation
How to develop a successful online marketing strategy — from analysis through conception to operational implementation.
How Chatbots Support Your Business Goals
Successfully deploying artificial intelligence: How chatbots help achieve your business goals and improve customer experiences.
Data-Driven Dialog Marketing for Customer Retention
How data-driven dialog marketing creates sustainable customer relationships and systematically increases customer lifetime value.
Lead Management: Systematic New Customer Acquisition
How to turn contacts into loyal customers with structured lead management — from lead generation to conversion.
Marketing Automation for Efficient Lead Generation
Automated contact management: How marketing automation makes the entire lead process more efficient and scalable.
Data-Driven CRM Along the Customer Journey
Successful customer relationship management: How to use CRM data along the customer journey to sustainably increase customer value.
Showcase: Ihr-Hörgerät.de as Web Portal and SEO Project
A successful client project in detail: How a web portal became visible and successful through integrated SEO and user-centered design.
Fragen zu unseren Fachbeiträgen?
Sprechen Sie mit unseren Expert:innen – zu Strategie, Technologie oder konkreten Umsetzungsthemen.