BVHI
Association & Hearing Acoustics
Über den Kunden
The BVHI represents German hearing aid manufacturers. Through Ihr-Hörgerät.de, the association provides neutral information about hearing and hearing aids and enables direct contact and online appointment booking through the acoustician search.
Das Ziel
Better channel user interest and improve user experience through a dialog-based assistant — with the goal of making information more accessible and generating new leads for connected acousticians.
Der Weg zur Lösung
Integration of the chatbot 'Floh' on Ihr-Hörgerät.de with dialog-based Q&A logic: users can learn about hearing aid types, search for acousticians and book appointments. Informational content in the chatbot generates leads for over 4,000 connected acousticians.
Das Ergebnis
A chatbot that improves user experience, conveys knowledge and simultaneously generates qualified leads for acousticians — through the combination of information and calls to action.
Unser Ansatz für BVHI
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
MERVISOFT GmbH
Software & CAD
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