EUHA
Healthcare & Exhibition Industry
Über den Kunden
The EUHA Industrial Exhibition, organized by the Federal Association of the Hearing Systems Industry, is the most important trade show in the hearing acoustics industry. The website ausstellung-euha.org serves as the central information source for exhibitors preparing their trade show presence.
Das Ziel
Evolve the website from a pure service platform for exhibitors into a modern, cross-audience information and communication interface. In addition to existing exhibitors, potential new exhibitors should be attracted and visitors comprehensively informed.
Der Weg zur Lösung
In close coordination, we guided the relaunch from strategic concept to technical implementation. Content was restructured, a modern responsive UX/UI design with clear navigation was created, a multi-step registration function was integrated and an AI-based assistant was added for question support.
Das Ergebnis
The relaunch creates a modern, intuitive and targeted platform for all trade show participants. New interactive features enable faster navigation, filter options and an AI-powered assistant support targeted user guidance. Measurable successes in user interaction and satisfaction confirm the project's success.
Unser Ansatz für EUHA
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
YouDinner
Gastronomy & Events
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