Euromaster
Automotive & Service
Über den Kunden
Euromaster is a 100% subsidiary of Michelin and Europe's leading tire expert with 2,400 service locations. The offering includes, in addition to tires, all workshop services for all vehicle types and a nationwide 24-hour roadside assistance service.
Das Ziel
Acquire new customers while retaining existing customers long-term — through a structured CRM and dialog program with an integrated online vehicle portal.
Der Weg zur Lösung
The CRM program 'Mastercheck' collects customer data in a structured way through a free vehicle inspection. Personalized mailings are then sent cross-media. In the integrated online portal MeinEuromaster, customers can access their vehicle data at any time and receive a printable inspection certificate.
Das Ergebnis
The CRM program enables an intensification of emotional customer retention and an increase in customer satisfaction and customer value. It creates long-term, profitable customer relationships based on a data-driven strategy.
Unser Ansatz für Euromaster
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
PIMA Health Group
Health & Digital
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