Ihr-Hörgerät.de
Medtech & Hearing Acoustics
Über den Kunden
Ihr-Hörgerät.de is the leading neutral information platform of the Federal Association of the Hearing Systems Industry. The portal offers a comprehensive information pool on hearing and hearing systems and serves as a link between consumers and hearing acousticians.
Das Ziel
Improve the user experience and the entire user journey through the use of advanced AI technologies. Expand the service offering through personalized and context-based interactions and enable efficient routing of contacts to hearing acousticians.
Der Weg zur Lösung
Conception of use cases and channel selection, followed by content and technical setup with data migration and building the AI knowledge base on Chathero. Frontend design and AI configuration with special focus on mobile view, concluding with integration and go-live.
Das Ergebnis
The implementation of the AI assistant led to a significant improvement in user experience. Through intelligent, context-based output, visitors were guided to desired results faster and the number of contacts to hearing acousticians increased. Ihr-Hörgerät.de has positioned itself as an industry pioneer.
Unser Ansatz für Ihr-Hörgerät.de
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
nxbRATING
FinTech & Rating
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