Frankfurter Kinderkrebsstiftung
Foundation & Social
Über den Kunden
The Frankfurt Foundation for Children with Cancer supports affected families and finances its work largely through online donations.
Das Ziel
Optimize the findability of the donation portal for potential donors and increase online donation completions — after the previous internal management of the Google Ads account had fallen short of expectations.
Der Weg zur Lösung
Development of individual AdWords campaigns and ad groups optimized for the entire conversion funnel: from keyword through ad copy to landing page. Google Conversion Tracking and Analytics were implemented on all target pages in advance. Through A/B tests and continuous analysis of metrics like cost per conversion and conversion rate, campaigns were continuously optimized.
Das Ergebnis
Significantly improved findability of the donation portal and noticeably more online donation completions through data-driven campaign management.
Unser Ansatz für Frankfurter Kinderkrebsstiftung
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
Schoell Medien
Media & Publishing
Ihr Projekt könnte das nächste sein.