LINCON AG
Software / IT Services
Über den Kunden
LINCON AG is a premium reseller of SOLIDWORKS, supporting companies with solutions and consulting in 3D design and product development. LINCON's goal is to manage existing customer relationships more efficiently while generating new leads.
Das Ziel
Introduce a professional CRM system that structures and automates all sales processes. In parallel, generate qualified leads to expand the position as a premium SOLIDWORKS reseller and make sales more efficient.
Der Weg zur Lösung
In a strategy workshop, ICP, USP and buyer personas were defined. This was followed by HubSpot CRM implementation with structured data import, a new deal process and comprehensive sales team onboarding. For lead generation, forms, CTAs, landing pages and a lead scoring system were implemented, accompanied by Google, Facebook and Instagram campaigns.
Das Ergebnis
With the introduction of HubSpot, LINCON was able to structure, automate and professionalize its sales processes. The sales team now works much more efficiently as leads are systematically scored by relevance and automatically integrated into the sales process. The market position as a premium SOLIDWORKS reseller was sustainably strengthened.
Unser Ansatz für LINCON AG
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
KUNZE & PARTNER
Real Estate
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