A.T.U
Automotive & Service
Über den Kunden
A.T.U is the market leader in German automotive service with around 10,000 employees and over one billion euros in annual revenue. The recipe for success: automotive master workshop plus integrated specialist store, complemented by web shop and online appointment booking.
Das Ziel
Revenue growth in the online shop and increase of online appointment bookings by extending multi-channel campaigns into the email channel.
Der Weg zur Lösung
Design, implementation and management of campaign newsletters and trigger mailings: automated cart abandonment mailings with dynamic content, monthly customer club updates by points status, birthday mailings and individualized dispatch scheduling with regular reporting.
Das Ergebnis
Email marketing as a high-conversion channel along the customer journey — with automated trigger mailings that reactivate cart abandoners and systematically strengthen customer retention.
Unser Ansatz für A.T.U
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
BVHI
Association & Hearing Acoustics
Ihr Projekt könnte das nächste sein.