Ihr-Hörgerät.de
Medtech & Hearing Acoustics
Über den Kunden
Ihr-Hörgerät.de is the leading neutral information platform of the Federal Association of the Hearing Systems Industry. The portal offers a comprehensive information pool on hearing and hearing systems and serves as a link between hearing acousticians and consumers.
Das Ziel
Expand Ihr-Hörgerät.de as the leading information platform with current product information from the world's leading hearing system manufacturers. The challenge: integrate product information from more than 1,000 hearing systems from 15 different manufacturers.
Der Weg zur Lösung
In the concept and planning phase, stakeholder requirements were analyzed. A cross-manufacturer product catalog with filter functions was developed, product data was connected via API and integration with the acoustician search with over 5,000 connected hearing acousticians was realized.
Das Ergebnis
The digital product catalog presents current products and hearing system technologies across manufacturers for end consumers and hearing acousticians. Through optimized product search and connection with hearing acousticians, valuable leads were generated and the visibility of acoustician pages was strengthened.
Unser Ansatz für Ihr-Hörgerät.de
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
Euromaster
Automotive & Service
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