Ihr-Hörgerät.de
Medtech & Hearing Acoustics
Über den Kunden
Ihr-Hörgerät.de is the leading neutral information platform of the Federal Association of the Hearing Systems Industry (BVHI). The portal offers comprehensive information on hearing and hearing systems and connects consumers with over 5,000 hearing acousticians across Germany.
Das Ziel
Strategically evolve the platform with a focus on visibility in traditional search engines and AI answer systems like Gemini or ChatGPT. Simultaneously improve the mobile user experience significantly and sharpen the presentation of expertise in the health sector.
Der Weg zur Lösung
Development of a flat, AI-comprehensible information architecture with modular templates for approximately 100 key pages. Integration of FAQs, semantic structures, structured data and an optimized scannability flow. Redesign of the homepage with clear user guidance and optimized chatbot integration into the user journey.
Das Ergebnis
A scalable platform architecture that significantly increases visibility in search engines and AI systems. Improved user experience, strengthened trust through precise expertise presentation and a future-proof foundation for new search systems and demographic developments.
Unser Ansatz für Ihr-Hörgerät.de
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
LINCON AG
Software / IT Services
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