MITSUBISHI MOTORS
Automotive
Über den Kunden
MITSUBISHI MOTORS launched the Plug-In Hybrid Outlander as the first plug-in hybrid SUV on the German market — a vehicle that combines performance and sustainable mobility.
Das Ziel
Lead generation for newsletter sign-up ahead of the product launch of the Plug-In Hybrid Outlander.
Der Weg zur Lösung
Execution of an online survey on sustainability and mobility with a subsequent sweepstakes. A newsletter sign-up with double opt-in was integrated into both stages. This was followed by a nationwide, multi-stage email marketing campaign for all prospects. The entire implementation — online survey, sweepstakes, microsite and email campaigns — was delivered end-to-end.
Das Ergebnis
Successful lead generation and building of a qualified prospect database for the market launch of the Plug-In Hybrid Outlander.
Unser Ansatz für MITSUBISHI MOTORS
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
MEDICOM Pharma
Pharma & Health
Ihr Projekt könnte das nächste sein.