Nathalie's Goodies
Healthy Food
Über den Kunden
Nathalie's Goodies is a German e-commerce brand specializing in healthy snacks. The products are gluten-free, vegan, organic and made from 100% natural ingredients without industrial sugar or palm oil. Behind the brand is Nathalie Gleitman, food blogger, cookbook author and certified nutritionist.
Das Ziel
Sustainably increase revenue while acquiring new customers in the DACH region. The challenge was to clearly communicate the growing product range and strong health-oriented positioning, strategically leverage seasonal peaks and effectively convey the brand message through performance marketing campaigns.
Der Weg zur Lösung
Together we developed a structured performance marketing concept: Meta and Google campaigns aligned with product ranges and seasonal promotions. Special campaigns for Black Week and the Christmas bar, high-quality imagery from product shoots and a consistently conversion-oriented user journey.
Das Ergebnis
Through the combination of precise campaign structure, clear target audience targeting and optimized budget allocation, we achieved a continuous increase in revenue. The share of new customers in the DACH market grew noticeably, brand visibility increased and Nathalie's Goodies now benefits from a scalable online sales model.
Unser Ansatz für Nathalie's Goodies
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
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