SoVD
Social Association
Über den Kunden
The Social Association of Germany (SoVD) is a renowned socio-political interest group that advocates for strengthening social rights and supporting socially disadvantaged groups as well as people with disabilities and social counseling needs.
Das Ziel
Increase reach and visibility while attracting new members for the Rhineland-Palatinate/Saarland state association. Increase the number of consultations and create additional touchpoints to strengthen brand recognition and trust.
Der Weg zur Lösung
A long-term strategy with topic clusters, member profiles and personas was developed. Three conversion-optimized, AI-powered landing pages with relevant content and an integrated AI assistant were created. Visibility is enhanced through targeted social media campaigns and Google Ads.
Das Ergebnis
An increase in visibility, a significant rise in leads and a notable increase in membership numbers were achieved. The marketing measures optimize member acquisition and improve the user experience on the website.
Unser Ansatz für SoVD
BUILD | GROW | SCALE — die drei Phasen für nachhaltiges Wachstum
BUILD
Strategie & Positionierung
Analyse, Zielgruppen, ICP, USP und strategisches Fundament für nachhaltiges Wachstum.
GROW
Umsetzung & Kampagnen
Performance Marketing, Content, Leadgenerierung und konversionsstarke Maßnahmen.
SCALE
Technologie & Automation
CRM, Automation, Dateninfrastruktur und skalierbare Systeme für maximale Effizienz.
Ihr-Hörgerät.de
Medtech & Hearing Acoustics
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