smart
data

 
E-Mail-Marketing - Data 1

Strategie & Concept

 
Benefit from our experience in strategy development and conception of your e-mail campaigns and newsletters for relevant customer dialogues!

Overview Services

  • Inventory E-Mail-Marketing
  • Strategy Development along the customer journey
  • Conception of campaign and mailing routes
  • Concepts for lead generation from e-mail address
  • Data Concepts for DSGVO compliant address management
  • Requirement definition and selection of e-mail dispatch system
  • Lead Management via E-Mail-Marketing
  • Concepts for Marketing-Automation

 

 
Do you know your potential in E-Mail-Marketing?
Ask for our potential analysis! We examine your e-mail marketing on the basis of sound analysis criteria and provide you with concrete recommendations for optimization.
E-Mail-Marketing Smart Campaign

E-Mail Campaign Management

 

We automate your customer dialogue through trigger-based mailing routes along the customer journey for best customer relations!

Design & Creation

  • Design of Newsletters and E-Mail Campaigns
  • Responsive Newsletter Design
  • Content creation & editing

 

Campaign Management & Programming

  • Planning of Campaigns
  • Content creation & maintenance
  • Address and Data Management
  • Programming of templates in responsive design
  • Integration of the templates into the shipping system
  • Integration Performance Tracking
  • Segmentation of receiver groups
  • Implementation of Automation and trigger-based Mailing lines
  • A/B testing & optimization
  • E-Mail system and dispatch control
  • API connections to third-party systems

 

Campaign Types

  • Segmentation: by customer journey / by buying behavior / by socio-demographics Mailing sequences: by customer type / by click behavior / by buying phase Automation & Triggers: by event / by transaction

 

Reporting and Optimization

  • Success Monitoring of Campaigns A/B testing for optimization creation of automated reports
E-Mail-Marketing Systems

E-Mail Dispatch System Solutions

 

We cooperate with leading technology partners and use this technical infrastructure for your e-mail marketing. Depending on the functional and technical requirements, we use the appropriate e-mail dispatch system for your customer dialogue.

 

Overview Services

  • Requirement Definition
  • Selection & Evaluation of E-Mail Dispatch System
  • Setup & Configuration E-mail Dispatch System
  • Automation of E-Mail Campaigns
  • Connection to tthird party Systems
  • Operation EMM Systems
  • Dispatch Control

Legally compliant E-Mail-Marketing according to DSGVO

According to the EU Data Protection Basic Regulation (DSGVO), binding regulations apply to all senders in the context of e-mail-marketing. These include, among other things, obtaining the recipient's unambiguous consent via double opt-in procedures. We check your e-mail-marketing for security gaps and thus ensure that your e-mails are sent in a legally compliant manner.

We are looking forward to your inquiry!

a